Featured Article
Jun 11th, 2013
Social Media as a Cornerstone for Loyalty Strategy
Today, social media can be a powerful enabler and primary channel for connecting brands with customers. Unfortunately, many organizations continue to treat their social presences as add-ons when they could very well be the cornerstone of their customer relationships. Our client in the entertainment industry came to us with a current program that was struggling to generate loyalty, and an idea to leverage their tremendous social media presence as the basis for a new loyalty direction. Our…full article
